Everosa
BRANDING
Website
Social
Everosa design and create faux flower arrangements. I designed the brand to be sophisticated yet cordial, emanating the brand’s aspirations of appealing to both homeowners and corporate clients. I have constructed the set of brand guidelines and carried this throughout the company documents, website, and social identities. I also manage the photography and Instagram account.
The logomark is a modern, stylised depiction of a rose. It works independently and alongside the logotype, where the 'R' works as the stem.
The typeface is rounded and understated, providing a friendly demeanor with a stylish and elegant outlook.
The website follows the same visual direction as the identity. Simple. Light. Modern. Functional.
The web design is totally responsive, matching the modern research suggesting that the majority of current web traffic happens on mobile.
