Morcone

Morcone is a Limoncello brand concept inspired by the Amalfi Coast. I set out to design a premium drink which places your mind at a high-end restaurant in the fresh Italian air at sunset, overlooking the pastel shoreline. The texture was developed from the particular stone masonry found in this area of Italy and the pebble closure would be sourced from a local beach. The grey acid-etch effect subverts the market to emerge as an exclusive product.

The brand identity and overall aesthetic is refined and pared back, mirroring the same aesthetic qualities of the Amalfi Coast and the lifestyle it represents. The pattern in the background illustrates the Mediterranean Sea.

Sourced naturally and sustainably, each pebble would be slightly unique. This adds another level of sophistication, adding to the personal aspect of the brand.