Hendrick's

This project contains a range of concepts designed and developed for two new Hendrick’s Gin products. The client wanted ideas which challenged the image of the existing bottle, whilst maintaining the familiar understanding and essence of the brand. Inspiration was lifted from unorthodox areas relating to the surreal Victoriana aesthetic of Hendrick’s, where I was always looking to express and emanate the ‘undeniably peculiar’ ethos of the brand.

These concepts were derived from the existing bottle silhouette, preserving consumer ideas about the brand.

The Hendrick's diamond is iconic. It was vital to pull these brand cues through on the more unconventional designs.